Peacock
Bringing the grandeur of the Olympic Games to Peacock.
An Emmy™ Award-winning orchestration of data, motion, and identity.
Peacock
Bringing the grandeur of the Olympic Games to Peacock.
An Emmy™ Award-winning orchestration of data, motion, and identity.
Peacock
Bringing the grandeur of the Olympic Games to Peacock.
An Emmy™ Award-winning orchestration of data, motion, and identity.
Peacock
Bringing the grandeur of the Olympic Games to Peacock.
An Emmy™ Award-winning orchestration of data, motion, and identity.
Services
Creative Direction
Art Direction
Brand Systems
Experience Design
Motion Design
3D Visualization
The Olympics are one of the world’s largest and most complex cultural moments, bringing billions together around a shared experience. For Paris 2024, we partnered with Peacock to make that extraordinary scale feel cohesive, intuitive, and distinctly theirs.
We built a flexible visual system that brought clarity and consistency to the Games, then extended it into new territory with the AI-powered Daily Olympic Recap, helping turn an unprecedented level of personalization into an experience that felt simple, engaging, and unmistakably Peacock.
5,000+ hours. 329 medal events. One experience.
For the first time, Peacock brought every event of the Summer Olympics together in one streaming destination. The challenge was not simply accommodating that scale. It was creating a system where thousands of hours of competition could still feel coherent and easy to navigate.
5,000+ hours. 329 medal events. One experience.
For the first time, Peacock brought every event of the Summer Olympics together in one streaming destination. The challenge was not simply accommodating that scale. It was creating a system where thousands of hours of competition could still feel coherent and easy to navigate.
5,000+ hours. 329 medal events. One experience.
For the first time, Peacock brought every event of the Summer Olympics together in one streaming destination. The challenge was not simply accommodating that scale. It was creating a system where thousands of hours of competition could still feel coherent and easy to navigate.
5,000+ hours. 329 medal events. One experience.
For the first time, Peacock brought every event of the Summer Olympics together in one streaming destination. The challenge was not simply accommodating that scale. It was creating a system where thousands of hours of competition could still feel coherent and easy to navigate.
Designed for whatever happens next.
The Olympics refuse to fit neatly into a template. Individual athletes become global stories overnight. Teams advance. Medals are won. Schedules shift. Our system had to give Peacock the flexibility to respond to the Games as they unfolded while maintaining a clear and recognizable visual language.
Designed for whatever happens next.
The Olympics refuse to fit neatly into a template. Individual athletes become global stories overnight. Teams advance. Medals are won. Schedules shift. Our system had to give Peacock the flexibility to respond to the Games as they unfolded while maintaining a clear and recognizable visual language.
Designed for whatever happens next.
The Olympics refuse to fit neatly into a template. Individual athletes become global stories overnight. Teams advance. Medals are won. Schedules shift. Our system had to give Peacock the flexibility to respond to the Games as they unfolded while maintaining a clear and recognizable visual language.
Designed for whatever happens next.
The Olympics refuse to fit neatly into a template. Individual athletes become global stories overnight. Teams advance. Medals are won. Schedules shift. Our system had to give Peacock the flexibility to respond to the Games as they unfolded while maintaining a clear and recognizable visual language.
One cohesive experience, across an extraordinary number of moments, formats, and ways to watch.
The most-streamed Olympics in U.S. history.
Led by Peacock, viewers streamed 23.5 billion minutes of Paris Olympic coverage, 40% more than all previous Summer and Winter Games combined. The platform transformed how American audiences could experience the Games.
The most-streamed Olympics in U.S. history.
Led by Peacock, viewers streamed 23.5 billion minutes of Paris Olympic coverage, 40% more than all previous Summer and Winter Games combined. The platform transformed how American audiences could experience the Games.
The most-streamed Olympics in U.S. history.
Led by Peacock, viewers streamed 23.5 billion minutes of Paris Olympic coverage, 40% more than all previous Summer and Winter Games combined. The platform transformed how American audiences could experience the Games.
The most-streamed Olympics in U.S. history.
Led by Peacock, viewers streamed 23.5 billion minutes of Paris Olympic coverage, 40% more than all previous Summer and Winter Games combined. The platform transformed how American audiences could experience the Games.
Your Daily Olympic Recap.
Your Daily Olympic Recap.
Making millions of possibilities feel personal.
Making millions of possibilities feel personal.
Built into Peacock’s Olympic experience, Your Daily Olympic Recap turned 5,000 hours of coverage into nearly seven million possible personalized highlight reels, each narrated by an AI recreation of Al Michaels. We helped make that enormous system feel remarkably simple and distinctly personal.
Built into Peacock’s Olympic experience, Your Daily Olympic Recap turned 5,000 hours of coverage into nearly seven million possible personalized highlight reels, each narrated by an AI recreation of Al Michaels. We helped make that enormous system feel remarkably simple and distinctly personal.
