Proto
Durable, modular and built to endure. Rig dresses minimalist engineering in understated elegance.
BUILT FOR THE FARM. WORTHY OF THE SPOTLIGHT.
Proto
Durable, modular and built to endure. Rig dresses minimalist engineering in understated elegance.
BUILT FOR THE FARM. WORTHY OF THE SPOTLIGHT.
Proto
Durable, modular and built to endure. Rig dresses minimalist engineering in understated elegance.
BUILT FOR THE FARM. WORTHY OF THE SPOTLIGHT.
Proto
Durable, modular and built to endure. Rig dresses minimalist engineering in understated elegance.
BUILT FOR THE FARM. WORTHY OF THE SPOTLIGHT.
Services
Creative Direction
Art Direction
Brand Systems
3D Visualization
Animation
Illustration
Proto is built around a simple idea: mining hardware should endure. Modular, repairable, and designed to scale, its uncompromising engineering gives the machine an unexpected beauty and a character entirely its own.
Our role was to assist in Proto's global launch by bringing that character alive in product imagery, component visualizations, animated demonstrations, and a broader visual system.
From product story to global stage.
From product story to global stage.
The visual language we developed for Rig became part of its introduction to the world, bringing the product, its engineering, and its ambition together for launch.
The visual language we developed for Rig became part of its introduction to the world, bringing the product, its engineering, and its ambition together for launch.
A different kind of industrial portrait.
Rig gave us an opportunity to step outside the expected visual language of industrial hardware. We explored a softer, more atmospheric expression, creating imagery that feels almost at odds with the machine at its center, and more interesting because o
A different kind of industrial portrait.
Rig gave us an opportunity to step outside the expected visual language of industrial hardware. We explored a softer, more atmospheric expression, creating imagery that feels almost at odds with the machine at its center, and more interesting because o
A different kind of industrial portrait.
Rig gave us an opportunity to step outside the expected visual language of industrial hardware. We explored a softer, more atmospheric expression, creating imagery that feels almost at odds with the machine at its center, and more interesting because o
A different kind of industrial portrait.
Rig gave us an opportunity to step outside the expected visual language of industrial hardware. We explored a softer, more atmospheric expression, creating imagery that feels almost at odds with the machine at its center, and more interesting because o
There is an inherent beauty in Rig's industrial utility. Sharp angles accentuated by warm light layer function with personality.
Built to be repaired, not replaced.
We turn the intelligence behind its modular construction into a product story with real appeal, making durability, access, and repairability feel every bit as valuable as performance.
Built to be repaired, not replaced.
We turn the intelligence behind its modular construction into a product story with real appeal, making durability, access, and repairability feel every bit as valuable as performance.
Built to be repaired, not replaced.
We turn the intelligence behind its modular construction into a product story with real appeal, making durability, access, and repairability feel every bit as valuable as performance.
Built to be repaired, not replaced.
We turn the intelligence behind its modular construction into a product story with real appeal, making durability, access, and repairability feel every bit as valuable as performance.
Imagery made to move with the experience.
Imagery made to move with the experience.
We designed each sequence around the interaction it would ultimately serve, turning rendered content into responsive moments that reveal the product naturally as the page unfolds.
We designed each sequence around the interaction it would ultimately serve, turning rendered content into responsive moments that reveal the product naturally as the page unfolds.
Embracing Rig's Technical Side.
To make Rig's technical documentation simple to follow while preserving the minimalist beauty of the brand we developed a secondary visual treatment emphasizing hierarchy, components and legibility.
Embracing Rig's Technical Side.
To make Rig's technical documentation simple to follow while preserving the minimalist beauty of the brand we developed a secondary visual treatment emphasizing hierarchy, components and legibility.
Embracing Rig's Technical Side.
To make Rig's technical documentation simple to follow while preserving the minimalist beauty of the brand we developed a secondary visual treatment emphasizing hierarchy, components and legibility.
Embracing Rig's Technical Side.
To make Rig's technical documentation simple to follow while preserving the minimalist beauty of the brand we developed a secondary visual treatment emphasizing hierarchy, components and legibility.
