Peacock

The scale and spectacle of the Winter Olympic Games, brought to life for Peacock.

A PARTNERSHIP PROVEN IN PARIS, RENEWED FOR MILAN CORTINA.

Peacock

The scale and spectacle of the Winter Olympic Games, brought to life for Peacock.

A PARTNERSHIP PROVEN IN PARIS, RENEWED FOR MILAN CORTINA.

Peacock

The scale and spectacle of the Winter Olympic Games, brought to life for Peacock.

A PARTNERSHIP PROVEN IN PARIS, RENEWED FOR MILAN CORTINA.

Peacock

The scale and spectacle of the Winter Olympic Games, brought to life for Peacock.

A PARTNERSHIP PROVEN IN PARIS, RENEWED FOR MILAN CORTINA.

Services

Creative Direction

Art Direction

Brand Systems

Experience Design

3D Visualization

Illustration

Following our work on Paris 2024, Peacock invited us back to help shape the on-platform experience for the 2026 Milan Cortina Winter Games.

Building on a proven partnership, we developed a new visual system for a very different Olympic stage—giving Peacock the flexibility to navigate the scale and complexity of the Games while creating an experience that felt unmistakably Milan Cortina.

New Games, new possibilities.

For Milan Cortina, we carried forward what made Peacock’s Paris experience successful while giving a distinctly different Games, and an increasingly ambitious streaming product, room to become something of its own.

New Games, new possibilities.

One cohesive experience, across an extraordinary number of moments, formats, and ways to watch.

The most watched Winter Games since 2014.

Milan Cortina averaged 23.5 million viewers across NBCUniversal platforms—up 96% from Beijing 2022. For Peacock, the Games helped make February its biggest month ever.

The most watched Winter Games since 2014.

Milan Cortina averaged 23.5 million viewers across NBCUniversal platforms—up 96% from Beijing 2022. For Peacock, the Games helped make February its biggest month ever.

The most watched Winter Games since 2014.

Milan Cortina averaged 23.5 million viewers across NBCUniversal platforms—up 96% from Beijing 2022. For Peacock, the Games helped make February its biggest month ever.

The most watched Winter Games since 2014.

Milan Cortina averaged 23.5 million viewers across NBCUniversal platforms—up 96% from Beijing 2022. For Peacock, the Games helped make February its biggest month ever.